Power isn’t just in parliaments or boardrooms. It lives in movies, memes, music, and merch. Culture shapes belief. Belief shapes behavior. Behavior makes or breaks systems. The right knows this. That’s why billionaires fund influencers and media outlets pushing fascist ideas into your feed. They focus on poisoning our perception of each other. They implant ideas instead of debating them. While they meme their way to power, the left pretended the culture war didn’t matter.

But it does. And it’s time to fight back.

Culture decides what’s normal and what’s radical. The far right hijacked irony and identity, spreading fascism through memes, fashion, and repetition. Their digital machine radicalizes passively. Every red baseball cap, sticker, or "joke" is part of their push to shift what feels normal until authoritarianism seems like common sense. The left ignored this crucial battlefield, letting their hate machine reshape the world.

Bring Back The Guillotine changes that. This isn’t just merch, it’s counter-propaganda. Our gear injects revolutionary messages into culture. Every design is made to provoke, inspire, and remind people things can change. Your purchase funds strategic charities and builds a counterculture where rage is righteous, rebellion is in style, and uprising feels possible.

Oligarchs don’t fear protest signs. They fear a culture they can’t buy. Let’s build one.

It's time to take back the culture.